Chery is no longer on the back foot in the Philippines. Locally, Chery Auto has been doing pretty well following the brand’s reintroduction in the country. According to the China Association of Automobile Manufacturers (CAAM), the brand managed by the United Asia Automotive Group, Inc. (UAAGI) for the Philippine market, is the fastest-growing among the other Chinese brands.
The Chinese domestic sales of Chery went up to 91.3% in the first five months of 2021. Sales volumes are at 348,302 vehicles, which is an 84.2% increase year-on-year.
Even in international markets, the Chery brand is able to sell a vehicle every 2 minutes and 18 seconds. Exports were also up since February, seeing an upward trend. In the first five months of 2021, the brand was able to export a total of 94,916 units, and by the end of 2021, Chery projects that the number will exceed 200,000 vehicles.
In Russia, the Chinese brand has been awarded the title of “The Most Popular Chinese Car Brand” five times. In Brazil, the Chery Tiggo 8 was named the “Best Midsized” SUV of the Year 2020.”
Locally, Chery has been pushing hard into the market to appeal to more and more Filipinos. A new brand ambassador, Alex Gonzaga, has just joined the Chery family and is seen promoting the brand’s latest offering in the market, the Chery Tiggo 7 Pro.
Chery Auto in the Philippines has a good lineup of vehicles now. While all comprised of crossovers, the brand has done well to sell its rather equipped cars with a good feature-set and a price tag that is worth considering. It’s good to see that Chery is gaining steam, not only in the local scene, but also in other international markets.