American carmaker Chevrolet has launched a new website called ChevySmallCars.com which highlights their subcompact cars: the Spark, Sonic, and Trax. But that’s not all as this website aims to jive with today’s young car buyers to get to know these models more in a fun and exciting way.
The site greets with a quick Small Talk video featuring comedian Al Madrigal. It gives a preview of the fun-loving and lifestyle-oriented nature of the website while demonstrating the features of the Sonic, Spark, or the Trax.
Here’s where it gets cool. There’s a mini game below the video that helps guide the buyer as to which Chevrolet small car fits his/her personality or lifestyle. Aside from the mini game, the site also has other stuff to which interaction becomes lively with the use of visuals and audio.
“The Spark, Sonic and Trax all target a younger, more socially-savvy buyer. When we looked at reasons for purchase, cross consideration and demographics, we found a number of similarities. By aligning these products we can be more strategic and create more engaging, sharable content that speaks directly to this audience.” said Steve Majoros, Chevrolet Director of Cars and Crossovers.
The Chevrolet Spark is a great car for those looking for some fun journeys in and around the city. With its choice of 1.0L or 1.2L 4-cylinder gasoline engines, it also rewards the driver with notable efficiency and emissions. The Spark’s small and lightweight structure makes it easier to handle, especially on tight parking spaces.
On the other hand, the Chevrolet Sonic is practical and stylish. It’s available in both sedan and hatchback models and comes with features that would make an otherwise mundane ride into an enjoyable one, especially with friends onboard. That’s because it has the Chevrolet MyLink infotainment system with a 7-inch touch screen LCD. This system supports radio/CD/MP3/AUX and can be hooked up with a smartphone via Bluetooth for more awesome music playlists.
Meanwhile, the Chevrolet Trax features a segment-first 1.4L turbocharged gasoline engine that produces 138 hp and 200 Nm of torque. It offers 1,371 L of maximum cargo via its configurable backseat. When conquering the open road, its onboard safety features are at the ready to protect its 5 occupants. These include Traction Control System, Electronic Stability Control, Cornering Brake Control, Rear Wheel Boost, Rollover Mitigation, Straight Line Stability, Engine Drag Control, and Panic Brake Assist.
For more information about Chevrolet and its vehicles, visit the AutoDeal Car Guide.