Most of us probably know what’s a steering wheel and its role in a car. Ever since humans learned how to drive, the steering wheel is a component that a driver rotates in order to steer a vehicle. Simple.
However, Jaguar Land Rover (JLR) introduced an innovative idea that brought upon the inception of what they call as the “steering wheel of the future.” Meet Sayer – a steering wheel that doesn’t look like one.
Sayer is a voice-activated artificial intelligence (AI) steering wheel. It is specifically designed for the time when self-driving connected cars are the norm and humans don’t own personal cars. As such, Sayer isn’t actually attached to the car’s dashboard unlike the traditional steering wheel.
To put things in perspective, Sayer is like a gadget that you carry whenever you leave the house. It functions as your personal assistant that will help you get a ride whenever you need one. You can also tell Sayer that you’ll be attending a meeting within the week. On the day of the meeting, the steering wheel of the future will get a car for you, which will autonomously arrive at your house.
Sayer will be one of the main feature on Jaguar’s upcoming concept car dubbed as Future-Type. On a side note, Sayer owes its name to one of the most prominent designers from Jaguar – Malcolm Sayer.
JLR will reveal Sayer during the inaugural tech fest at Central St Martins art, design and technology college in London. It is at this event where the British automaker could announce additional capabilities of its steering wheel of the future.
Latest News
-
AITO's BGC Experience Center officially opens its doors / News
AITO officially opens its BGC Experience Center, offering buyers a new hub to shop for their next premium ride.
-
Is Kia's Vision Meta Turismo Concept a hint at an upcoming performance car? / News
Kia celebrates 80 years with a look back at its heritage and a bold preview of the brand’s next era in mobility.
-
All-new second-generation Seltos revealed / News
Kia has teased the second-generation Seltos, which will offer three ICE powertrains and a hybrid version soon to follow.
Popular Articles
-
Electric Vehicles in the Philippines for under P1 million
Jerome Tresvalles · Aug 19, 2025
-
Top 3 Cars For Every Lifestyle—What Cars Are Right For You? | Behind a Desk
Caco Tirona · Apr 24, 2024
-
5 Tips to Maximize Fuel Efficiency
Jerome Tresvalles · Sep 09, 2024
-
Five driving habits that are draining your fuel tank
Jerome Tresvalles · Jun 24, 2025
-
Can engine braking harm your engine?
Jerome Tresvalles · Sep 11, 2025
-
Do electric cars even need maintenance?
Jerome Tresvalles · Oct 23, 2024
-
Best vehicles for an active outdoor lifestyle
Shaynah Miranda · Jul 25, 2024
-
How to drive different types of vehicle transmissions
May 23, 2024
-
5 easy ways to keep your car interior clean
Allysa Mae Zulueta · Nov 15, 2021
-
How to survive Metro Manila traffic
Earl Lee · Aug 16, 2022