Nissan Marilao is the brand’s Dealer of the Year

As the 2021 year comes to a close Nissan Philippines recognizes the support and resilience of its partners at its Dealer of the Year Awards (DOYA). It is an annual event to rally and inspire the brand’s 52 dealerships across the country, celebrating their achievements in the past year as well as motivating them in the coming year ahead.

During this celebration, Nissan Marilao was able to win the coveted Dealer of the Year Award, the highest recognition that the automaker can give to its partners with the best performance across all aspects. This means that the dealer has to perform well in terms of sales, aftersales, finance, and customer relations.

The people of Nissan dealerships are the strength of the brand. You are the embodiment of Nissan’s challenger spirit. The awards today represent your commitment, resiliency, and passion to become champions among challengers. Let’s continue to be bold and daring as we aim for excellence.

Atsushi Najima
Nissan Philippines’ president and managing director

Even with the pandemic situation affecting car sales across the country, Nissan Philippines has done well to bounce back from it. According to the September 2021 report from the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and the Truck Manufacturers Association (TMA), it showed that vehicle sales have gone up by 36 percent from a month-on-month basis as the government began to switch to an alert level system for community quarantine measures.

With the outlook looking good for the automotive industry, Nissan Philippines was able to secure the 5th spot overall out of all the automotive brands in the country with a total of 14,240 for September alone. With good sales numbers, it looks like the Japanese brand is on the right track especially as it has just launched the new Nissan Almera, along with the new Nissan Terra, and its pickup counterpart the Nissan Navara.