Nissan appoints Blanca Garcia as its newest vice president for communications in Asia and Oceana. This is effective as of January 15, 2020. She will be replacing Lavanya Wadgaonkar who is now the general manager and head of global and corporate communications for Nissan. Garcia will be based in Bangkok and will report directly to Yutaka Sanada who is the MC Chairman and head of Nissan in Asia and Oceania.
Garcia will be responsible for strengthening the reputation of the company and maximizing the brand’s presence throughout the region. She will have an impact on how vehicles like the Narava and Terra will be marketed in the ASEAN region. In addition, she will also drive internal communication strategies across the region to support employee engagement.
Garcia has an extensive background with 25 years of experience in leading communication teams across multiple continents. Her most recent role saw her take charge of Nissan’s communications in Latin America. Her first encounter with the Japanese automotive brand was when she joined it back in 2014 to lead internal communications at Japanese auto manufacturers outpost in Europe. When she was in Europe, she was also the former head of the external communications division at the Renault-Nissan-Mitsubishi alliance. After her European assignment, she was later transferred to Mexico where she was the leader of the communications team in the Nissan Mexico. Mexico is a strategic market and an important location for the company’s global manufacturing operations.
Prior to joining Nissan, Blanca was the managing director of a marketing research company. The company managed the PR network serving a leading airline in 42 countries. She was also a communications consultant for the European Union.
Blanca hails from Mexico City and has degrees in marketing from the University of Nicosia and in journalism from the London School of Journalism. With impressive credentials and tenure in the company, it isn’t hard to see why she was appointed to her current position.