
Volkswagen Philippines continues to impart valuable driving skills to kids as they resume their award-winning Child Safety Initiative (CSI) this year. The 2016 campaign kicked off last January and will have its final leg this April and May.
The campaign aims to introduce early childhood safety awareness to children of 4-8 years of age. This is while imparting important road safety habits to their parents as well.
A miniature roadway is setup with stoplights wherein kids can board the small Volkswagen vehicles for the Junior Driving Course and maneuver their way to the mentioned road. Motoring media members will serve as “traffic assistants” during the driving course.
Children are also educated on road safety with the help of the Volkswagen Philippines’ partners such as the Philippine Global Road Safety Partnership, Metro Manila Development Authority Institute of Traffic Management, and the Department of Transportation and Communication.
If you would like to attend the campaign, Volkswagen Philippines will conduct the next CSI mall tour at the Glorietta Activity Center in Makati City on April 2 and 3 from 11AM to 7PM. They will also be heading to UP Town Center in Quezon City on May 21 and 22.
CPI started touring schools and establishments such as malls, trade shows and dealers in 2015. As of this writing, there are 4,997 children and 3,975 parents that participated the initiative. Last Februrary 26, 2016, the campaign received the Silver Anvil Award in the Public Relations: Specialized Advocacy Campaign.
Latest News
-
Mitsubishi Philippines to return Ralliart brand as an accessory pack / News
Mitsubishi Philippines wants to bring a little more spice to its model lineup by bringing back the Ralliart brand as an accessory pack.
-
Mitsubishi Philippines introduces the Strada GLS line / News
The Strada GLS line gets a selection of blacked-out elements and 18-inch black alloy wheels.
-
We won best video review and best host award at the 21st Henry Ford Awards / News
We got nominated, and won! Caco drove home with two awards from HFA this year.
Popular Articles
-
Cheapest cars under P700,000 in the Philippines
May 20, 2020
-
First car or next car, the Ford EcoSport is a tough package to beat
Jun 18, 2021
-
Car Maintenance checklist and guide – here’s everything you need to know
Earl Lee · Jan 12, 2021
-
Most fuel efficient family cars in the Philippines
Bryan Aaron Rivera · Nov 27, 2020
-
2021 Geely Okavango — Everything you need to know
Joey Deriquito · Nov 19, 2020
-
Family cars in the Philippines with the biggest trunks
Nov 14, 2018
-
Head to head: Toyota Rush vs. Suzuki XL7
Joey Deriquito · Oct 28, 2020
-
Why oil changes are important for your car
Earl Lee · Nov 10, 2020
-
2021 Kia Stonic — What you need to know about it
Joey Deriquito · Oct 16, 2020
-
Top 7 tips for buying a used car in the Philippines
Joey Deriquito · Nov 26, 2020