Aside from developing eco-safe engines, Mitsubishi plants crops too

Today is the era where car manufacturers race towards more efficient and low-emission engine for their vehicles. Even petroleum companies are tightly competing to produce advanced fuel in accordance to the highest emission rating. Various developments in engine and fuel technology are introduced left and right, one right after the other, but the most basic idea is often set aside – protecting the environment itself.

Mitsubishi Motors Philippines Corporation (MMPC) saw this as one of the primary ways to strengthen their corporate social responsibility. That's why the Japanese automaker has launched its plantation convergence project under the brand's Sustainable Integrated Area Development (SIAD) project.

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Through the assistance of the Department of Environment and Natural Resources (DENR), the project will cover a land of 100 hectares in Regions 1 to 4A. The environmental campaign will run for four to five years and is supported by the Provincial Environment and Natural Resources (PENRO).

“I applaud DENR for their commitment in ensuring the sustenance of the habitat not only here in Ilocos Norte, but also in the different regions of the Philippines. MMPC is delighted to partner with you in your advocacy and rest assured that we, too, will be doing our part for the betterment of the environment.”

Mutsuhiro Oshikiri
MMPC President and CEO

MMPC has invested P2.6 million to the initial development of the 2.2-hectare Sentinela Hill in Ilocos Norte as an eco-cultural park. In addition, a 30-hectare agroforestry in Bangui, Ilocos Norte will be developed in line with this. The development aims to support plantation of high-value crops, such as coffee and cacao - spurring local livelihood for the residents.