
Just weeks after winning the Education category in the 2016 AmCham CSR Excellence Awards, Chevron Philippines, Inc.’s (CPI) Caltex Fuel Your School has earned yet another accolade. This time, the campaign found itself taking home a Silver Anvil at the 51st Public Relations Society of the Philippines (PRSP) Anvil Awards.
Leading to this victory is CPI’s relentless effort to unite public school stakeholders, private company partners, government agencies, teachers, parents, and students to promote the Caltex Fuel Your School (CFYS) program. One of their biggest steps is using the power of social media to raise awareness about the need to improve education, especially in the senior high school levels through CFYS.
In less than a month, CPI managed to earn more than 6.1 million digital impressions, 18,198 new likes on the Caltex Philippines and 36,149 likes on the CFYS campaign official Facebook pages. This strong social media drive and the Caltex “fuel-to-donate” promo helped in accumulating enough proceeds to provide public school teachers and students with new educational materials and equipment.
As a result, more than 600 teachers and 103,000 Grade 11 and 12 students from the metro’s public high schools were given books, laptops, calculators, and other educational tools. All these in an raise the level of Science, Technology, Engineering, and Math subjects.
In his concluding statement, PRSP and 51st Anvil Award Committee chairman Ronaldo Jabal had this to say, “We are looking for programs that impacted a lot people in the community and in the organization as well. Caltex Fuel Your School has clearly demonstrated this goal, making it a worthy recipient of the Silver Anvil Award.”
Latest News
-
Isuzu Philippines Corp. expands its dealer network with the rise of Isuzu Dasmariñas. / News
Isuzu Dasmariñas joins Isuzu Philippines Corp.'s expanding dealership network strengthening the brand’s reach in the south.
-
The 2024 Mazda CX-90 makes its elegant debut in the Philippines—Price starts at P3,680,000 / News
The Mazda CX-90 is the most advanced model in the lineup and is now here to cater to customers in the Philippines.
-
DOE gives the green light to accredited EV charging stations to implement charging fees / News
The Department of Energy says that public EV charging stations are now authorized to start implementing charging fees.
Popular Articles
-
Cheapest cars under P700,000 in the Philippines
Aug 25, 2023
-
First car or next car, the Ford EcoSport is a tough package to beat
Jun 18, 2021
-
Car Maintenance checklist and guide – here’s everything you need to know
Earl Lee · Jan 12, 2021
-
Most fuel efficient family cars in the Philippines
Bryan Aaron Rivera · Nov 27, 2020
-
2021 Geely Okavango — Everything you need to know
Joey Deriquito · Nov 19, 2020
-
Family cars in the Philippines with the biggest trunks
Sep 20, 2023
-
Head to head: Toyota Rush vs. Suzuki XL7
Joey Deriquito · Oct 28, 2020
-
Why oil changes are important for your car
Earl Lee · Nov 10, 2020
-
2021 Kia Stonic — What you need to know about it
Joey Deriquito · Oct 16, 2020
-
Top 7 tips for buying a used car in the Philippines
Joey Deriquito · Nov 26, 2020