Ford Driving Skills for Life

Ford Philippines concluded the 10th Driving Skills for Life (DSFL) program as it expanded its presence in the country, reaching almost 3,000 local drivers in 2017. The campaign was also held Pampanga, Batangas, Cebu, Davao, and numerous educational institutions in Metro Manila last year.

Together with its long-time program facilitator Tuason Racing School (TRS), Ford Philippines continues to provide more hands-on driving sessions, making sure that the participants are able to apply the lessons in real-life. 700 Uber drivers also participated through Ford PH's partnership with the said ride-hailing app company.

“2017 has been a great year for our DSFL program and we are happy to bring it outside Metro Manila to educate and train more drivers on the proper driving skills while on the road. Seeing the growing number of participating drivers and partner-institutions inspires us to make the DSFL program more inclusive for our road safety advocacy.”

The DSFL aims to lessen the growing number of accidents on the road, as well as the worsening traffic situation in the country. Ford Philippines does this by addressing the root causes and educating drivers about basic road courtesy and traffic signs and regulations. Of note, DSFL focuses on training more public utility vehicle (PUV) drivers to effectively help solve the aforementioned issues.

All in all, the blue oval has trained more than 20,000 Filipinos since the DSFL’s public launch in 2008. All drivers went through both hands-on and classroom sessions, which are for free. Among the lessons they received are about distracted driving, drunk driving, fuel economy, and green driving – issues that are relevant to a safe and motorist-friendly roads.

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