Say goodbye to the Fiesta, Taurus, Fusion, and Focus. Ford has decided to drop a sizable chunk of their vehicle range for the United States. Surprised? The numbers don’t lie, and first quarter sales performance of the blue oval brand for 2018 has heavily influenced the decision. One thing’s for sure, though: trucks and crossovers are a big market for Ford, leaving only the Mustang and the Focus Active (basically a crossover) as their remaining passenger and small vehicle models.
Don’t fret, though, as Ford has promised to focus on research and development of new engines and alternative power/propulsion sources for vehicles across their model range. So there’s a chance that you’ll see a hybrid Mustang or F-150 soon. There’s also plans of tackling fully autonomous vehicles down the line for Ford.
The big decision comes from the performance of utilitarian and practical vehicle sales in the US market, namely, SUVs, pickups, and crossovers; all of which are contributing to a very big chunk to vehicles plying the American roads. 2019 is the year in which the sweeping changes will take effect, but expect to see a gradual decline model updates for their passenger car lineup in the few months following this announcement.