Kia’s music-loving hamsters introduce the 2016 Soul in style

Kia Motors’ music-loving hamsters return for a new ad campaign featuring the US-spec 2016 Kia Soul.

The 60-second ad dubbed as “Soul Jam” features Nathaniel Rateliff, front man of Nathaniel Rateliff & the Night Sweats. The video also features German EDM duo BUNT and a talented group of people with 30 different music instruments. Together, they turn the classic "Dueling Banjos" (EMI Entertainment World) into an inspiring piece that conveys the message of unity through the power of music.

"Music is the one true universal language. It transcends borders and boundaries, connecting people on an emotional level because it's something we can all understand, feel and appreciate. In this case, the hamsters use the power of music to unite people from around the world," said Colin Jeffery, Chief Creative Officer, David&Goliath.

To date, this is the most ambitious project for the lovable hamsters and the hippest way to introduce the Kia Soul. The latest iteration of the vehicle features alloy wheels that are now standard across its range (Base, Plus, and Exclaim). On the other hand, a 4.3-inch touchscreen display with SiriusXM satellite radio and integrated Rear Camera Display also come as standard for base variants equipped with the convenience package.

There’s also a new Designer Collection package that comes with a variety of striking 2-tone body color schemes, 18-in alloy wheels with blacked-out spokes, and a leather-wrapped steering wheel. As for the Exclaim variant, it has a new Premium Package with added safety features like Forward Collision Warning System (FCWS) and Lane Departure Warning System (LDWS), both of which are new to the vehicle.

Locally, the Kia Soul is available in 3 variants with prices ranging from P825,000 to P1,090,000.

For more information about Kia and its vehicles, visit the AutoDeal Car Guide.