Chinese automaker BYD recently named U.N Messenger of Peace and award-winning actor Leonardo DiCaprio as their brand ambassador. DiCaprio will work closely with the brand to highlight the latest developments and announcements involving the company’s line of New Energy Vehicles (NEV).
NEV is a term used by the Chinese government to label electric and/or plug-in hybrid vehicles that are eligible for public use.
In line with this, BYD believes that DiCaprio can help promote the brand’s NEV as well as its campaign dubbed as “Cool the Earth by 1° C.” The said campaign is geared towards reducing the effects of climate change and creating a “Zero Emissions Energy Ecosystem” through the generation, storage, and usage of renewable energy.
Mr. Leonardo DiCaprio has greatly inspired the world with his outstanding dedication to saving the planet’s ecological environment,” said BYD public relations general manager Sherry Li.
DiCaprio founded his own self-named environmental organization dedicated to the health and well-being of all Earth’s inhabitants. In addition, his conservation effort through the Leonardo DiCaprio Foundation (LDF) has awarded over $61-million (around P3.046-billion) to 128 different projects all over the world. With this, the actor was awarded the title of “Messenger of Peace” by United Nations Secretary-General Ban Ki-moon in 2014.
With BYD’s more than 17 years of experience in manufacturing batteries, including 9 years in Battery Management Systems, the partnership is logical. Their energy storage technologies extends to electric vehicles and buses, as well as in mobile phones.
As of this writing, BYD has electric buses and other new energy vehicles in operation in 240 cities across 50 countries in 6 continents. In the Philippines, BYD is selling its Qin plug-in hybrid sedan and E6 crossover electric vehicle. Aside from that, the Chinese brand also offers their conventional vehicles such as F3, S6, L3, F5, F0, and S7.
Latest News
-
Is the Jetour T1 coming to the Philippines soon? / News
After the Jetour T2, new images of the T1 plug-in hybrid SUV are out, with a possible launch and affordable price around the corner.
-
Mazda BT-50 facelift breaks cover in The Land Down Under / News
Mazda Australia confirms that an update for the BT-50 pickup is on the way with the reveal set for October 18, 2023.
-
Shelby takes the F-150 Raptor to new levels of craziness / News
Shelby introduces two performance packages for the 2024 F-150 Raptor, with the most powerful one producing 900 hp.
Popular Articles
-
Cheapest cars under P700,000 in the Philippines
Jerome Tresvalles · Sep 02, 2024
-
First car or next car, the Ford EcoSport is a tough package to beat
Jun 18, 2021
-
Car Maintenance checklist and guide – here’s everything you need to know
Earl Lee · Jan 12, 2021
-
Most fuel efficient family cars in the Philippines
Bryan Aaron Rivera · Nov 27, 2020
-
2021 Geely Okavango — Everything you need to know
Joey Deriquito · Nov 19, 2020
-
Family cars in the Philippines with the biggest trunks
Sep 20, 2023
-
Head to head: Toyota Rush vs. Suzuki XL7
Joey Deriquito · Oct 28, 2020
-
Why oil changes are important for your car
Earl Lee · Nov 10, 2020
-
2021 Kia Stonic — What you need to know about it
Joey Deriquito · Oct 16, 2020
-
Top 7 tips for buying a used car in the Philippines
Joey Deriquito · Nov 26, 2020