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Mitsubishi Motors Philippines is adopting a new slogan

The new slogan is “Life Made Better.”

Earl Lee on Nov 16, 2021

For the tail-end of 2021, Mitsubishi Motors Philippines, Corporation (MMPC) is making a big change in the form of a new slogan, “Life Made Better.” CEO of MMPC, Takeshi Hara, had this to say about the new slogan:

“Our new local slogan Life Made Better is a reflection of our revitalized commitment to significantly contribute in enriching the car life experience of Filipinos. We wish to create a positive culture within our organization that will radiate to our customers. Our main goal is to significantly contribute to the recovery and growth of the Philippine economy. With our effort to make lives better, we hope to bring Mitsubishi Motors closer to the hearts of Filipinos”

Mr. Takeshi Hara
President and CEO, MMPC

So it looks like the Japanese brand wants to enrich the lives of everybody in the Philippines. Mitsubishi wants to contribute to the growth of the Philippines in this phase of recovery following an economic low as of late.

Currently, the brand has 59 dealerships across the country and that number will hopefully continue to grow in the next few years. Locally produced models in the lineup include the Mitsubishi L300, the Mirage, and the Mirage G4 in the brand’s Santa Rosa plant in Laguna.

“MMPC is geared to improve its service in every customer engagement to further enhance ownership experience. We are carefully studying each touch point to make sure that our clients will have an easy and pleasant experience with our brand. We will maximize the use of our social media pages as a source of inspiration by sharing positive and encouraging content.”

Mark Parulan
MMPC’s brand communications head

Following a whirlwind of a year that included a lot of shutting off from the rest of the world, new hope arises as brands like Mitsubishi continue to pursue progress and growth in the Philippines. We’ll eagerly watch acts out its slogan, “Life Made Better.”