Suzuki Philippines Inc. (SPH) closes the first half of 2019 (H1) on a high note. It gained 14 percent growth over the same period last year. It also climbed to the sixth spot in the local automobile ranking and fifth place in the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) ranking.
We started the year on the right foot and strengthened our efforts in Q2 to reach more Filipino customers. Our aggressive and strategic marketing campaign are key in pushing up our position both in the Philippines automobile industry and CAMPI rankings. These achievements are more driven now more than ever to bring only quality driving experience in every Suzuki ride
SPH continues to do well in the automotive market thanks to the New Ertiga, Swift, Celerio, Dzire and Vitara. These top-selling vehicles collectively contributed to 77 percent of total H1 sales in 2019.
The top-favorite 7-seater family vehicle Ertiga is still the number one best-selling vehicle in the Suzuki lineup. Its sales comprise of 34 percent of the total vehicles that Suzuki has sold this H1. Its success can be attributed to its fuel efficiency and spacious interior, and the fact that 7-seaters are popular among Filipino car buyers.
The next top-selling vehicle of Suzuki PH is the Swift. This subcompact hatchback was able to garner 13 percent of the overall sales for the first half of this year. This shows that the Swift can stand on its own despite the competition.
Third on the list of Suzuki’s top selling vehicles is the Celerio. It has an 11 percent share of the total vehicle sales of the company. Even with a successful H1, Suzuki buckles up for strong growth in the following months, this is in tandem with more targeted marketing strategies to further enhance vehicle sales.
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