The automotive industry is one of the world’s most important markets globally, thanks to the revenue it brings in. Millions of cars are bought each year and the number is steadily growing thanks to a growing demand for the latest and greatest vehicles.
We take a look at the top 10 car brands that did well in the global market in 2019. This list of automotive brands is part of a more extensive list of brand rankings. The entire list itself covers 100 brands that encompass all segments of the global market all the way from technology and fashion. The data gathered for the top 10 list comes from Interbrand.com and its wealth of data. Interbrand collects its data from sources such as Thomson Reuters, Refinitiv, GlobalData, and it surveys to create its ranking system.
Here are the top 10 car companies and where they rank globally among brands outside the automotive industry.
Toyota tops Interbrand’s list in the automotive segment. It’s no surprise to see the company at the top as it has seen steady growth throughout 2019. The Japanese automaker has seen a 5% growth in 2019, coming in with a brand value of $56.2 million. The end of 2019 also marked the brand’s shift to the TNGA platform for the vehicles in its lineup. The brand did well in terms of its authenticity, relevance, and presence in the global market. Toyota places 7th in the total global brand ranking.
Mercedes-Benz takes the second spot, under the Daimler company. The German automotive brand finished the year with a 5% growth thanks to its commitment, relevance as a performance brand, and responsiveness to its customer base. The company’s brand value comes in at $50.8 million. It has been steadily increasing in value as of the year 2000. Mercedes-Benz comes in eighth for the total global ranking.
Another German brand to make it on the list is BMW. The German automaker places third on rankings for 2019 thanks to the success of its performance vehicles in its lineup and with the collaboration with Toyota for the Z4 and Supra. It finishes the calendar year with $41.1 million for brand value and a 1% growth. The brand did well in terms of consistency and presence in the global market. The brand’s value is on a plateau but shows signs of slowly increasing. BMW comes in eleventh for the total global ranking.
Coming in fourth is another Japanese brand, Honda. The Japanese automaker finishes the year with $24.4 million for its brand value and with a 3% growth. According to the data, the brand did well with its presence and authenticity in the global market. The brand’s value has been on a steady increase starting from the year 2000. Honda places 21st on the total global brand ranking.
Ford is the only American brand to make it into the top 10 list. It bags fifth place in the rankings, finishing the year with a 2% growth and a $14.3 million brand value. The brand did well with its relevance and presence in the global market. It is currently recovering from a slump that started in the early 2000s. Ford places 35th on the total global ranking.
Similar to the Blue Oval, the only Korean brand to make it into the top 10 is Hyundai. It takes the sixth spot on the list. The brand posted a 5% growth last year similar to that of the top two brands on the list, finishing the year with a brand value of $14.1 million. The brand is doing well in terms of its relevance in the global market. Similar to the rest of the brands, its value has been on a steady increase throughout the years starting from the year 2000. Hyundai places 36th on the total global brand ranking.
Another entry from the Germans is Volkswagen placing seventh of the list. Despite its emission issues a few years back, the company was still able to post a 6% growth in 2019. It has the distinction of having the third-highest growth percentage within the top 10 car brands on the list. It finishes the year off with a brand value of $12.9 million. The brand did well in terms of presence and consistency in the global market. For brand value, it encountered a slump in early 2013 but is now on the road to recovery. Volkswagen places 40th on the total global ranking.
Eighth on the top 10 rankings is Audi. While technically still being under Volkswagen the German brand, by itself posted a 4% growth last year. Its brand value comes in at $12.6 million, just 300,000 short of beating out its parent company. The brand did well in terms of setting itself apart from the market. Its brand value is still steadily increasing throughout the years. Audi places 42nd on the total global ranking.
The last German brand to make it into the top 10 list and still under the Volkswagen group is Porsche. It has the distinction of having the highest growth percentage on the top 10 car brand list coming in at 9% as of 2019. It finishes the year with a brand value of $11.6 million. The brand did well in the global market in terms of authenticity, relevance, and engagement. For brand value, it is still on a steady increase. Porsche places 50th in the total global rankings.
Last but not least, is Nissan. It is the last Japanese brand to make it onto the top 10 car brand list. It has the distinction of being the only brand on the list that has experienced a loss. The brand is down by 6% due to problems it encountered earlier in the year with its leadership structure. Despite this, Nissan finishes the year with a brand value of $11.5 million. However, it is still on the decrease and is still in the midst of recovery. The brand did well globally in terms of its presence. Nissan places 52nd in the total global brand rankings.