Geely Philippines was a bit late to the crossover party. The brand offered its first-ever model back in 2019, and it was received warmly by the market. After the stage was set by other brands for the subcompact crossover segment, and once prices went up because of the excise tax, Chinese vehicles started becoming more mainstream. It appears that every year, a different brand took this top spot. This year, it seems that the Geely Coolray’s popularity endured for 2020, and it’s ranking high on our lists in terms of inquiries based on our Industry Insights report for H1 of 2020.
A few months back when the community quarantine measures were first laid out, we released an article stating that entry-level mobility will be the next hot spot that manufacturers should focus on. The hunch rang true and at least on AutoDeal.com.ph, we have the metrics to back up our theory. Instead of 7-seaters being the most popular segment in the market, 5-seat entry-level nameplates now dominate our top 40 such as the Toyota Vios, Toyota Wigo, and the Suzuki S-Presso.
The Coolray is actually the 8th most popular car on the platform right now, but it is the most popular in its segment in the Philippines. The model managed to beat out other rivals, such as former crowd favorite, the MG ZS. Now in the lower half of the top 40, the ZS is not dethroned as the consumer’s choice when inquiring about a new model. This could be chalked up to the Coolray receiving a lot of attention because of its stellar build quality and class-leading engine output.
It also helps that it is one of the better-reviewed cars thanks to its technology and even its price point. Though more expensive than its other rivals. In fact, it breaches the P1,000,000 mark with its most equipped model. While other nameplates like the aforementioned MG ZS still play under 7 digits. If you compare it to its other Japanese and even Korean counterparts, however, the value proposition becomes more evident. Models from these countries will set a buyer back close to P1,500,000 or even more.
Also based on our Industry Insights, the Coolray is positioned close to the average price of every vehicle sold on AutoDeal for H1 of 2020. With a price tag of P1,198,000, it sits comfortably under the average of about P1,300,000, and based on its performance on the platform, it’s not that big of a stretch to say that it contributed to bringing the average price down ever so slightly for Q2 of 2020.
Though in terms of sales, the Ford EcoSport stands on top of the Coolray, which came in third, and the MG ZS which still continues to sell on the site earning the second spot in our report.
Moving forward, it seems that the subcompact crossover segment in the Philippines is gaining another spur of momentum for the future, with one of the biggest jumps in recent memory. Lined in red on the graph, the segment could be seeing a revival, especially with new entrants like Chery Auto adding its Tiggo lineup of crossovers into the mix.
Seems like the trend of subcompact crossovers could come back again, and thanks to stellar build quality and prices, it appears that Geely has a car that is able to pique many consumers’ interest, which can only be great for the Chinese brand.
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