When the updated prices came in from the manufacturers at the start of 2018, there’s one common denominator among most brands — pickup trucks’ price tags either went down by a mile or stayed the same. Ford Philippines, for instance, listed its Ranger with a P1,628,000 price tag for the top-of-the-line 3.2 Wildtrak variant. That’s P81,000 less than its price in 2017, mind you.
That dip in pricing is most probably the reason why the Ranger catapulted as the company’s best-seller for February. The beefy pickup truck sold 886 for the said month alone, which is 125% more than last year’s figures. In total, the nameplate sold 1,566 units since January, boosting its year-to-date number by 41%.
This surge in sales of the Ranger pickup truck boosted the company’s February numbers by 24% from last year or a total of 1,860 vehicles. This contributes to the year-to-date sales of 4,597 vehicles from the blue oval brand, or 14% increase from 2017’s figures for the same period.
Aside from the Ranger, part of Ford’s big three are the Everest and EcoSport. Unfortunately, though, both SUVs felt the effect of 2018 pricing as their numbers dropped when compared to January 2018 sales.
Of note, 415 units of the Everest rolled out of the showrooms, while 477 EcoSports were turned over to the hands of new owners — almost half of the 994 and 862 units sold in January, respectively.
Also, Not sure if you’ve noticed, but the combined number of Everests and EcoSports sold in February is almost the same as the number of Rangers sold alone. With that said, we can’t help but wonder how these figures will move once the highly-anticipated Ranger Raptor rolls out of the local showrooms. Your guess?