General Motors (GM), the parent company of Chevrolet, color and trim designers meet annually to decide what colors will be offered for the newest models. After much deliberation with regards to the specific region and current trends, colors are chosen to add to the manufacturer’s offerings.
Exterior paint suppliers mix the shades according to GM’s specifications while sending them data to give GM a direction when deliberating the color schemes of their cars.
To offer the right colors and shades, we consider a number of factors, such as increasing or decreasing demand, use in other durable goods such as consumer electronics, fashion, home furnishing trends, and what actually looks good on each vehicle type, for example, bright red may be perfect for a sports car like Camaro or Corvette, but a darker shade of red looks better on a Malibu.
In Asia, most customers choose neutral colors like white, black, silver, or grey, to appeal to a wider audience and ensure high resale value. Other customers would prefer to have a livelier hue to express their personality more. Quirkier cars like the Chevrolet Spark is offered in colors like Merry Berry Me Metallic and Caribbean Blue Metallic, both of which are exclusive to the model.
One country that is Chevrolet’s biggest influence in choosing its colors is China. Color carries meaning in Chinese culture. For example, the color red represents happiness and positivity, while white symbolizes new beginnings and smart technology. Black exudes power and prestige. Recent data from Chevrolet states that red, white, and black have been increasing in popularity in Asia, whilst silver and grey have experienced less interest.
Colors can also be considered lucky. For Chinese New Year 2019, colors like vivid red, azure blue, white, and gold are lucky colors. GM has also released a chart for you to find your lucky colors this Chinese New Year.
Spot the Hyundais in Spider-Man: Across the Spider-Verse in theaters this June / News
Hyundai’s featuring its IONIQ 5 and IONIQ 6 EVs in the latest installment of the Spider-Verse franchise from Sony.
Kia Philippines expands with Kia Otis and Kia Marikina Dealerships under the Autohub Group / News
Under the Autohub group, Kia inaugurated its Otis and Marikina showrooms, marking the brand’s 43rd and 44th locations.
SAIC Motor has huge plans for the Philippines / News
The most probable brand for SAIC Motor to control here in the Philippines would be MG, which could revamp the lineup.
Cheapest cars under P700,000 in the Philippines
Oct 20, 2022
First car or next car, the Ford EcoSport is a tough package to beat
Jun 18, 2021
Car Maintenance checklist and guide – here’s everything you need to know
Earl Lee · Jan 12, 2021
Most fuel efficient family cars in the Philippines
Bryan Aaron Rivera · Nov 27, 2020
2021 Geely Okavango — Everything you need to know
Joey Deriquito · Nov 19, 2020
Family cars in the Philippines with the biggest trunks
Jul 20, 2022
Head to head: Toyota Rush vs. Suzuki XL7
Joey Deriquito · Oct 28, 2020
Why oil changes are important for your car
Earl Lee · Nov 10, 2020
2021 Kia Stonic — What you need to know about it
Joey Deriquito · Oct 16, 2020
Top 7 tips for buying a used car in the Philippines
Joey Deriquito · Nov 26, 2020