Even in the Philippine market, Geely is making a splash. The brand launched in the latter half of 2019 and has been experiencing steady growth. Its popular crossover, the Coolray has seen a rise in popularity thanks to its attractive price point and for features that are found above its class. The Coolray even has its own Facebook group dedicated to the model.
In keeping with its global momentum, Geely Philippines released a short video on its plans for 2020. Under the tagline “Geely Rising,” the brand plans to add 30 dealerships to its portfolio. This is on top of plans to release more models to further strengthen the local Geely lineup. Out of the 30 dealerships that the brand plans to open, 15 of which will be opening in 2020.
In addition to its pioneering North EDSA showroom and service center, the Chinese automotive brand will add five more to the Metro Manila area. These will be in Quezon Avenue, Manila, Shaw boulevard, Greenhills, and Marikina. Another five will be added to the island of Luzon, particularly in Bacoor, Cavite; Imus, Cavite; Batangas; San Fernando, La Union; and Angeles, Pampanga.
Geely’s expansion doesn’t just stop with Luzon. The brand also seeks to expand into the Visayas and Mindanao regions. It will add two dealerships in the Visayas, one in Iloilo and the other in Cebu. In Mindanao, the Chinese automotive brand will add four dealerships, which will be located in Davao, General Santos, Cagayan De Oro, and Tagum.
In 2021, Geely Philippines will add 15 more dealerships into its portfolio; four of which will be in Metro Manila: Makati, Alabang, Libis (Quezon City), and Pasay. The other 11 dealerships will be scattered all over the country in the following areas: Angeles, Pampanga; Marilao, Bulacan; Bacolod, Negros Occidental; Bataan; Pangasinan; Lipa City, Batangas; Cebu; Cabanatuan City, Nueva Ecija; Tacloban; Legaspi, Albay; and Zamboanga.