Positive sales growth is the key to survive in the growing Philippine automotive market. Local manufacturers need to expand its market reach through different means of brand awareness campaign.
As such, Suzuki Philippines (SPH) kicked off the 2017 Auto Festival Way of Life (AutoFest) which showcases its current model lineup. The said event will be held through a series of nationwide mall tours. The first installment of this year’s 2017 AutoFest was held in 3 locations: Virra Mall in Greenhills, Lucky Chinatown in Binondo, and SM City General Santos.
This year’s series of AutoFests Way of Life event was made even special this year targeting to reach more Filipinos all over the country. With customer satisfaction a key priority, we want to reach out to more Filipinos by showcasing our wide range of vehicles and how they complement different lifestyles and needs.
The AutoFest in Virra Mall and Lucky Chinatown each featured 6 Suzuki vehicles such as the Ertiga, Ciaz, Jimny, Swift, Alto, and Celerio.
On the other hand, 8 Suzuki vehicles were displayed at SM City General Santos. In addition to the vehicle lineup mentioned earlier, the AutoFest in General Santos city featured the Grand Vitara and the Super Carry.
SPH said that this year’s AutoFest will be “more targeted and cater to [the brand’s] different markets.” The company has yet to announce the succeeding venues for the next leg of the 2017 AutoFest.